DEEPER INSIGHTS DRIVING BETTER RESULTS
Discover More Fundraising Opportunities and Drive More Action
For over a decade, CDP has been helping stations identify fundraising opportunities by publishing system benchmarks across 30 of the most relevant Key Performance Indicators (KPIs) and comparing those results with an individual station’s performance in our Revenue Opportunity & Action Report—the ROAR. These benchmarks are targeted specifically for public media stations and generated using data submitted to the National Reference File from nearly 200 stations across the system—TV and radio, large and small.
Now, we’re expanding on the proven value of these benchmarks by giving stations a suite of tools to efficiently gain deeper actionable insight on your donor file and fundraising performance. CDP Insights combines the power of the National Reference File with data analytics and visualization technology—a veritable one-stop shop for fundraising benchmarks and trends specific to public media.
Bringing Data into Focus
With data visualization, interpreting the data, identifying opportunities and sharing data-driven action plans becomes so much easier. CDP Insights’ suite of interactive data and reporting tools does all that through the state-of-the-art business intelligence platform Tableau. And for the first time, CDP Insights is able to blend giving data with streaming data and demographic data so stations can track more benchmarks, identify more trends, discover more fundraising opportunities and ultimately drive more action and results.
Unlock Donor Insights and Take Action
Using CDP Insights, you can easily segment donors to find out, for example, how many mid-level, loyal, highly engaged donors have given this year. This reporting and analysis is perfect for setting goals. The next step is to take direct action. With Sherlock’s Donor Download report, you can quickly download a list of donor IDs for action, along with additional data points to make your strategy decisions even easier.
Peer Learning that Drives More Progress
More valuable insights can be gained through regular discussion groups amongst CDP Insights organizations, allowing for deeper understanding of and context around trends and data to identify best practices, foster idea-sharing and actionable learnings among public media colleagues. Stations will also have access to one-on-one analysis and report reviews with CDP’s Strategic Analyst, Deb Ashmore, to identify important findings, discuss fundraising goals and challenges, and brainstorm ways to improve fundraising performance.
Download our one-sheet to learn more about CDP Insights:
CDP Insights Helps You Answer Questions Like These and More
CDP will also provide an option to review your results one-on-one with our strategic experts. We can help you identify important findings, discuss your goals and any challenges you have faced in meeting them, and brainstorm ways to improve performance.
Are we on track to reach our fundraising goals? What areas do we have to improve in?
Go beyond the Revenue Opportunity & Action Report (ROAR) with the expanded benchmarking of ROAR+. ROAR+ builds on the same framework stations have used to find opportunities from the ROAR—but simply incorporating new sources of data to present findings from more than 100 new Key Performance Indicators (KPIs) in the More Opportunities & Actions Report (MOAR). ROAR+ presents more detailed insights on how your station compares to the system in areas like file composition, donor value and donor retention.
How does our performance compare to other public media organizations?
Put your organization’s performance in context with Executive Summary. The Executive Summary is designed to give you a quick, top-level way to compare your station’s year-over-year growth in key metrics to the trends of the system in an easily shareable way.
Are donors using Passport, and how does their use affect overall value?
Gain insights on donor engagement and the value of Passport to your donor file with SOAR. The Streaming Opportunity and Action Report (SOAR) includes 30 KPIs specific to Passport engagement and value like average gift and percentage of Passport donors who give sustaining gifts.
We’ve worked hard to improve our Sustainer program. Are most stations performing similarly, or is there a wide range of results?
Compare your fundraising results over time and to other stations with KPI Trends. Display four KPIs from any category and compare up to five years of station results to the median result. Change the comparison group to see how results compare to all stations in the National Reference File, all TV/Joint or Radio stations or all stations of a similar size.
How many loyal, high-level donors haven’t given this year? Can we see who these donors are?
Download a list of donor IDs with just a few clicks using Sherlock’s Donor Download report. Uncover donor segments identified for direct action and download a list of Donor IDs with additional data points to help make your strategy decisions even easier. In addition, using the Donor Detail Tab, you can see detailed giving and Passport viewing data for each donor, identified by donor IDs.
Is member acquisition trending up or down? What channel(s) are helping drive our new member growth?
Dive deeper into donor file trends with Sherlock’s donor file trends. Sherlock’s powerful analytics deliver detailed, interactive station trends dynamically filtered by donor attributes across multiple data sources. Explore donor and revenue retention, donor composition, revenue composition, donor value and more through the lens of age, giving category, giving amount, streaming engagement and more.
How does the average age of our pledge donors compare to our Passport-specific donors?
Understand the makeup of your donor file specifically in correlation to giving with Sherlock’s Demographic reporting. Explore demographic trends by giving category, first gift category, giving amount, streaming status and more.
Where do we have the highest concentration of members in our community?
Expand engagement and inform strategy by understanding where your donors are located with Sherlock’s Membership Map. This geographic tool places your donors in a “where context” that can help inform donor cultivation, retention, stewardship and recruitment strategies.
