CDP INSIGHTS
DEEPER INSIGHTS. PROVEN VALUE.
Discover More Fundraising Opportunities and Drive More Action
For over a decade, CDP has been helping stations identify fundraising opportunities by publishing system benchmarks across 30 of the most relevant Key Performance Indicators (KPIs) and comparing those results with an individual station’s performance in our Revenue Opportunity & Action Report—the ROAR. These benchmarks are targeted specifically for public media stations and generated using data submitted to the National Reference File from nearly 200 stations across the system—TV and radio, large and small.
Now, we’re expanding on the proven value of these benchmarks by giving stations a suite of tools to efficiently gain deeper actionable insight on your donor file and fundraising performance. CDP Insights combines the power of the National Reference File with data analytics and visualization technology—a veritable one-stop shop for fundraising benchmarks and trends specific to public media.
Bringing Actionable Data Closer to Better Understand Your Donors
CDP Insight’s suite of data and reporting tools is designed to put your organization’s fundraising performance in context with more than 100 new KPIs and help you better understand your donor file. Blending giving data with streaming data and demographic data, CDP Insights provides a more complete picture of your donors’ value. By using multiple data sets, you can track more benchmarks, identify more trends, discover more fundraising opportunities and ultimately drive more action and results.
Let CDP Insight’s powerful analytics drive your fundraising strategy to help you meet and exceed your fundraising goals.
Identify Best Practices through One-On-One and Peer Engagement
You will be able to identify actionable results using CDP Insights, but we also know that it can be even more valuable to discuss findings face-to-face. CDP will facilitate ROAR Library Benchmarking meetings that will allow for deeper context of trends and data to identify best practices, foster idea-sharing, and learnings among public media colleagues.
CDP Insights Helps You Answer Questions Like These and More
CDP will also provide an option to review your results one-on-one with our strategic experts. We can help you identify important findings, discuss your goals and any challenges you have faced in meeting them, and brainstorm ways to improve performance.
Are we on track to reach our fundraising goals? What areas do we have to improve in?
Go beyond the Revenue Opportunity & Action Report (ROAR) with the expanded benchmarking of ROAR+. ROAR+ builds on the same framework stations have used to find opportunities from the ROAR—but simply incorporating new sources of data to present findings from more than 100 new Key Performance Indicators (KPIs) in the More Opportunities & Actions Report (MOAR). ROAR+ presents more detailed insights on how your station compares to the system in areas like file composition, donor value and donor retention.
How does our performance compare to other public media organizations?
Put your organization’s performance in context with Executive Summary. The Executive Summary is designed to give you a quick, top-level way to compare your station’s year-over-year growth in key metrics to the trends of the system in an easily shareable way.
Are donors using Passport, and how does their use affect overall value?
Gain insights on donor engagement and the value of Passport to your donor file with SOAR. The Streaming Opportunity and Action Report (SOAR) includes 30 KPIs specific to Passport engagement and value like average gift and percentage of Passport donors who give sustaining gifts.
We’ve worked hard to improve our Sustainer program. Are most stations performing similarly, or is there a wide range of results?
Compare your fundraising results over time and to other stations with KPI Trends. Display four KPIs from any category and compare up to five years of station results to the median result. Change the comparison group to see how results compare to all stations in the National Reference File, all TV/Joint or Radio stations or all stations of a similar size.
Is member acquisition trending up or down? What channel(s) are helping drive our new member growth?
Dive deeper into donor file trends with Sherlock’s donor file trends. Sherlock’s powerful analytics deliver detailed, interactive station trends dynamically filtered by donor attributes across multiple data sources. Explore donor and revenue retention, donor composition, revenue composition, donor value and more through the lens of age, giving category, giving amount, streaming engagement and more.
How does the average age of our pledge donors compare to our Passport-specific donors?
Understand the makeup of your donor file specifically in correlation to giving with Sherlock’s Demographic reporting. Explore demographic trends by giving category, first gift category, giving amount, streaming status and more.
Where do we have the highest concentration of members in our community?
Expand engagement and inform strategy by understanding where your donors are located with Sherlock’s Membership Map. This geographic tool places your donors in a “where context” that can help inform donor cultivation, retention, stewardship and recruitment strategies.
