Turn Data Discovery into Collective Innovation

 

Public media organizations deserve more than outdated annual reports. That’s why CDP and ROI Solutions created Epiphany Benchmarking—a modern, mission-driven approach to fundraising analytics that delivers real-time insights, interactive dashboards, and peer collaboration designed for the pace and purpose of public media. 

No more waiting a year to see how you’re doing. With Epiphany, you’ll receive monthly updates, automated data flows, and visual tools that make it easy for everyone—from fundraisers to executives—to understand performance and act quickly. 

Why Epiphany?

Most benchmarking tools offer static snapshots. Epiphany offers a timelier view of your fundraising health: 

  • Track donor trends like retention, acquisition, and giving behavior across all channels. 

  • Compare performance with named public media peers and nonprofit organizations. 

  • Join dynamic cohorts aligned to your mission—whether it’s Sustainer Giving, Digital Engagement, or Advocacy. 

  • Access one-on-one consultations with Epiphany Analysts to refine strategy and uncover opportunities. 

Built for Public Media 

Epiphany builds on the foundation of CDP Insights, expanding its capabilities with: 

  • Monthly benchmarking updates 

  • Participation in up to two peer groups 

  • Virtual benchmarking cohort meetings 

  • Additional Tableau user license 

  • In-person group meeting coming in 2026 

Whether you're on Revolution CRM or another platform, Epiphany will be open to all public media organizations in 2026. 

Collaborate. Compare. Innovate.  

Epiphany isn’t just about data—it’s about decisions. With intuitive dashboards and timely insights, your team can: 

  • Pivot mid-campaign to maximize ROI 

  • Make faster, informed strategic choices 

  • Spend less time wrangling spreadsheets and more time driving impact 

Join a growing community of stations using Epiphany to strengthen fundraising, deepen donor relationships, and build resilience for the future. 

Download our one-sheet to learn more about Epiphany Benchmarking:

Three personas. Dozens of benchmarks. Analytics to action.
for you and your peer organizations.

Fundraiser View: Are We on Track to Meet Our Goals?

  • Where do we need to improve? 

  • Where do we have significant opportunities compared to our peers? 

  • How is our performance changing, and what impact are recent changes or external events having? 

Analyst View: What is Driving Donor Acquisition and Growth?

  • Which channels are most effective? 

  • Analyze key trends in donor retention, revenue retention, donor composition, revenue composition, and donor value. 

Executive View: How Do We Compare to Our Peers?

  • Assess your performance relative to peers across the public media and/or nonprofit sector 

  • The Executive Summary offers a top-level view of your year-over-year growth in key metrics, benchmarked against named peer nonprofit organizations and presented in a clear, shareable format. 

Share Best Practices Through Regular Discussion with Peer Organizations

  • Engage in regular discussions with peer organizations to better understand fundraising trends and best practices. 

  • Brainstorm in group meetings to overcome challenges and access one-on-one consultations with Epiphany Analysts to refine your strategies and maximize fundraising success.