Fundraising innovation in action

CDP Labs is our mission accelerator where new fundraising ideas are tested, and outcomes proven for broader implementation across the public media system. Leaning into the scientific method, CDP Labs is data-driven in seeking new fundraising solutions and committed to generating good data through testing that can be analyzed objectively to make future-forward decisions.  

Our goal is to test opportunities as quickly as we can, surfacing learnings through case studies that can be shared broadly across public media. Test outcomes often lead to new proven practices, products and services that benefit public media fundraising. 

At CDP Labs, innovation is a team sport! Many of the best ideas come directly from our public media partners. We welcome you to join our testing ground by sharing your ideas and experimenting with us. 

Be an innovator! Help inform the future of public media fundraising:

CDP Labs Case Studies

CDP Labs helps to replace the best practices of today with those of tomorrow by working with our partners to identify new ways of fundraising that can be widely adopted by the entire public media system. Here are some of the latest experiments that have come out of CDP Labs: