Delivering Actionable Insights

While every public media station is unique, no station exists in a vacuum. Everyone is subject to the same overall principles of fundraising and the same changes in the landscape of donor behavior. 

To ensure that you can adapt to these changes and hit your fundraising goals, you need to be able to efficiently identify opportunities that will really move the needle to optimize your team’s performance. 

CDP brings together donor data from stations across the public media system and standardizes it. Our data scientists, deeply experienced in fundraising and public media, combine that data with powerful analytics and visualization technology using additional insights into donor behavior from PBS and our other data partners. 

As a result, we can offer data and reporting tools specifically targeted to your needs, delivering opportunities for action tailored to your station and a team that can help answer your most pressing questions. 

It All Starts With a Revenue Opportunity and Action Report (ROAR)

For over a decade, CDP has been helping stations identify fundraising opportunities by publishing system benchmarks across 30 of the most relevant Key Performance Indicators (KPIs) and comparing those results with an individual station’s performance in our Revenue Opportunity & Action Report—the ROAR. These benchmarks are targeted specifically for public media stations and generated using data from nearly 200 stations across the system—TV and radio, large and small.

Ready to Start Using ROAR?

To get the benefits of the ROAR, all you need to do is submit your station’s fundraising data to CDP’s National Reference File. The National Reference File, or NRF, is a standardized layout for donor and giving data that maps individual station information into one common set of values. If your donor database already helps other client stations submit data to the NRF, they may be able to help you submit your data, too. 

Learn about how our data submission process works here, and get in touch with CDP today to learn how you can start participating in the NRF to unlock the power of the ROAR!

Got PBS Passport Streaming Data? 

Alongside CDP’s ROAR reports, you can also gain important fundraising insights through Passport Viewership reports specific to your station’s donors. These will allow you to uncover viewing preferences that can inform fundraising and donor engagement strategies. To get the benefits of these reports, all you need to do is provide permission for CDP to access to your station’s MVault (eligibility) and VPPA (viewership) data through PBS.

Discover More Powerful Analytics with CDP Insights

CDP Insights combines the power of the National Reference File with data analytics and visualization technology—a veritable one-stop shop for fundraising benchmarks and trends specific to public media. Our suite of data and reporting tools is designed to help public media organizations understand individual fundraising performance and easily identify areas of opportunity to make informed, data-driven decisions. CDP Insights also blends giving data with streaming data to see how donors engage with Passport and how that engagement affects donor value. 

Unlock Additional Opportunities

The National Reference File unlocks the opportunity to participate in all of CDP’s other services, from additional reporting tools through CDP Insights to data appends from our partners to special services like our NPR Network Donor Lookup activity. Contact CDP today to learn all the different ways we can help you do more for your mission. 

Already Using ROAR?

Your ROAR report contains a lot of information, but that information only becomes actionable if you know what to do with it. Upon your request, we’ll perform an in-depth review of your ROAR report—at no cost.  

This will help you: 

• Better understand your current metrics and their impact on your station’s fundraising. 

• Identify performance issues and new revenue opportunities. 

• Determine which CDP services and best practices are most likely to boost net revenue. 

ROAR reviews are conducted by CDP consultant Lo Hartnett. A veteran industry development leader, Lo has helped many stations rebuild their programs, improve their performance and enhance their net revenues. To schedule a personalized one-on-one consultation, please follow the link below.