Data-Driven Targeting and Segmentation

With the rise of integrated fundraising, knowing the right donors to target for campaigns is essential. Predictive data modeling improves fundraising results AND decreases campaign spend. By using large volumes of historical donor giving data and demographic data to score future giving potential, stations can identify and focus campaign solicitations to those most likely to respond. Data modeling can be a gamechanger when it comes to increasing net revenue.

Fill out the form below to learn more about our National Reference File (NRF) driven data models powered by MiLo Intelligence from ROI Solutions.