ingrid pena mckinney | Senior Director of Fundraising Marketing, Cooperative Direct Mail

Ingrid oversees the team responsible for delivering fundraising, marketing and relationship building services for clients, focusing on revenue generation from viewers, listeners and members through the management of Member Service Bureau (MSB) program. She and her team are responsible for generating more than $20 million annually for more than two dozen public television and radio stations nationwide.  

She continually finds innovative ways to improve her clients’ programs and partners with industry experts to leverage their expertise to drive growth. Through her leadership of MSB, she has grown the client’s membership base as well as increased their net revenue.  She is currently in the process of launching a new product offering, CDP Direct, that will leverage all the best practices, the proven tested creative packages and the established workflows and cost efficiencies with CDP’s vendors.

Ingrid has over 20 years of experience in direct marketing, client relations and in leading cross-functional teams and departments.  Her work ethic and dedication to her clients ensures that she keeps her client’s expectations and goals always at the forefront. Prior to CDP, she served in leadership and marketing roles at WGBH, Boston Globe, iProspects and L.W. Robbins.

In addition to her CDP work, Ingrid is active on a number of boards and member of numerous organizations including currently member on the Board of Trustees for Bridge Boston Charter School, the Latinos for Education, the National Association of Professional Women (NAPW),  the National Society of Hispanic MBA (NSHMBA), the American Marketing Association,  the Society of Latino Alumni (SOLA),  a Northeastern Alumni Association, and Hult Alumni Association. Ingrid holds a BS in Business Administration from Northeastern University and an MBA from Hult International Business School.