Welcome to Ask Deb, our new feature, here to answer all your questions about your station’s data and trends in public media fundraising. Do you have a question? Write in, and Deb is here to help!
Who is Deb?
Deb Ashmore is CDP’s Analytics Strategist. She has more than 25 years of experience in the nonprofit sector and in public broadcasting fundraising. Read more about Deb here.
What questions can Deb help answer?
Have a question specific to a metric you see in your station’s ROAR report? Passport streaming trend got you stumped? Interested in better understanding specific donor segments and their respective value? Deb can help you identify important findings and ways to improve fundraising performance.
When it comes to asking good data questions, here are some things to consider:
Think about the fundraising challenges you are encountering or problems you are trying to solve.
Keep in mind your strategic goals or any desired end results you want to achieve.
Understand the key metrics and other data points needed to address challenges or monitor performance and trends.
Ask Deb is here to provide context and help you discover a more complete picture of your fundraising program and potential opportunities for growth.