Customer Relationship Management — Nearly 40% of all public broadcasting donors are now managed through CDP’s supported platforms.

Donor Insight and Engagement — CDP helped to introduce the concept of PBS Passport, the video-on-demand service available to public media donors, and we built the data analytics engine that enables stations to understand and measure Passport usage among viewers. Together, these advanced platforms provide unprecedented insights into donors’ personal preferences, behaviors and philanthropic histories.

Scaling Major Donor Relationships — CDP has pioneered a service using artificial intelligence to better support major donor development. Results are clear, this approach more than doubles the capacity of a major gifts officer – causing significant increase in major gifts.

Donor Acquisition — CDP helped build and manage the canvassing organization that has generated nearly a half a million new donors within the last 5 years. We also designed the industry’s only mobile app for door-to-door fundraising to improve the quality of conversations and integration of the data collected.