Boston, MA (June 20, 2024) Contributor Development Partnership (CDP) and ROI Solutions jointly announce the launch of their inaugural Benchmarking Insights initiative. This initiative is not just about sharing fundraising data between participants, but also about identifying and exploring broader fundraising challenges, and discussing solutions to ensure fundraising success in 2024 and beyond. It is designed to foster a sense of community by bringing together public media organizations and nonprofits from various sectors in a collaborative effort. 

The jointly developed pilot meeting was held on  June 18 and included 10 participating regional and national organizations representing over 9 million sustaining gifts and $160 million in contributions over the last 12 months. This meeting marked the first gathering of their respective public media and non-public media clients in a collaborative setting since the announcement of the CDP and ROI Solutions strategic partnership last year.  

“The pilot Benchmarking Insights meeting is a significant development in the CDP and ROI Solutions strategic partnership,” said CDP President and CEO Michal Heiplik, “Bringing a variety of voices and experiences from a cross-section of nonprofits together to tackle some of the biggest fundraising issues underscores CDP’s commitment to look beyond public media, and its historical practices, to discover and apply new thinking, fundraising approaches, and emerging practices.” 

Gina VanderLoop, Founder and CEO of ROI Solutions, describes the initiative's benefits: “The power and impact of collaborative learning cannot be overstated. By convening these organizations, sharing data, and building these connections, challenges can be identified more quickly and explored more deeply. Our hope is that this effort serves as a catalyst for even deeper collaboration, building a sense of community between participating organizations and potentially leading to the development of solutions that can be applied at scale to improve efficiency, effectiveness and bottom-line results for the organizations we serve.” 

At the heart of Benchmarking Insights is a newly developed, Tableau-based benchmarking report utilizing the combined CDP/ROI Solutions technical infrastructure to provide a robust set of fundraising data points. CDP’s Daren Winckel said, “The freshness of this large data set, combined with the mining capabilities of Tableau-based reporting and the guided discussion by CDP’s Deb Ashmore and ROI’s Lee Gartley, allow for dynamic, near-real-time comparative reporting that will provide one of the clearest views into the current state of fundraising performance for this cohort of organizations.” He added, “This initial meeting will set the baseline, and participant feedback will play a key role in evolving and expanding this effort to include even more organizations, strengthening the data set and giving us an even deeper timely view into overall nonprofit fundraising performance in the United States.” 

Participants included GBH, Rocky Mountain Public Media, Maryland Public Television and other public media organizations along with large enterprise relief, social justice, human rights, and animal rights organizations. 

About CDP 

Founded as an initiative within WGBH in 2011, CDP is now an independent public benefit corporation working on behalf of more than 230 public radio and television stations to share data across the system, analyze fundraising performance, and develop best practices.  

About ROI Solutions 

Since 1999, ROI Solutions provides purpose-built products and services that help nonprofit organizations curate and manage deep constituent relationships, securely process high volumes of financial transactions, automate routine tasks, analyze data across all sources in one comprehensive platform, define and reach audiences through data-driven criteria, and leverage machine learning to maximize fundraising outcomes.